Single keyword ad groups

How to implement single keyword ad groups. Before we get into how to create single keyword ad groups , it is worth noting that you may not want to put every single keyword into a single keyword ad group. Creating single keyword ad groups is very time-consuming as you have to create two tailored ad copy variations for each of your keywords.

You can create new single keyword ad groups in minutes when you have this level of depth in your campaigns. Single keyword ad groups allow digital advertisers to target very specific keywords with specific ads.

This is possible because they contain a broad match modifier (BMM), phrase match, and exact match of the same keywords. When used correctly, SKAG can make your paid search campaigns easier to manage and easier to track. In certain cases, this strategy can also make your campaigns more effective, too.

But why are SKAGs such a big deal for PPC performance? Because using SKAGs can keep you safe from your biggest fear when it comes to PPC: burning. When you only have one keyword per ad group, your best bet will be to make your ad super specific to that keyword.

At the moment, you likely have several keywords per ad group.

And I fell into that trap, only to find myself struggling even to make a dime. Let me show you what I mean. Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. Learn recommended best practices from Johnathan Dane, the Founder of KlientBoost.

This could be constructed in a couple of ways: For example you might have one specific keyword (in this case key phrase) in the ad group with the keyword match type you desire. For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the wor SKAGs appeared to offer much. SKAG account structure follows one of the following formats: Single ad group per campaign with a micro-budget or shared budgets.

All ad groups in one campaign with a giant budget. This can be a game changer in improving your PPC performance. Here are some of the problems you could run into with single-keyword ad groups in your campaigns. A SKAG is a regular AdGroup with the exception of having only one keyword.

Single Keyword AdGroups (SKAGs ) are the best way to improve low keyword scores. It may or may not consist of multiple ads. This is by far my favorite way to structure a new AdWords account or restructure an old one.

GENERATE Targeted PPC Campaigns.

PPCkit structures your ads more tightly so that each one is dedicated to a single product or service. This gives you the power to quickly and easily link each ad group to the most relevant landing page on your site for your potential customers’ search terms. If you are already following this technique, awesome, you can skip to the advantages of SKAG blog.

But for those who still are new to AdWords and need. It is worth noting here that they only created single keyword ad groups for search queries with two or more conversions. Which roughly equated to the top 4. Creating your first single keyword ad group is fairly simple, and I’m going to walk you through the process, step by step.

Instead of creating new ads, keywords, ad groups and campaigns each time you want to improve your account, you can save time and work by copying your existing ads, ad groups , keywords, and campaigns.